Founder guides
Plain-English guides for UK founders on setting up, running, and growing a limited company. 35 guides organised by topic. Written from the stuff I wish someone had told me on day one.
Setting up your business
5 guidesDecide your structure, register with Companies House, and get the first month right.

Tax, paperwork, liability, privacy, and when to switch. Worked examples at three profit levels.
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Step-by-step Companies House registration: name rules, registered office, directors, shares, SIC codes, PSC register, and costs.
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· 12 min read
A practical 30-day checklist for new directors: HMRC, banking, VAT, insurance, Self Assessment.
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· 10 min read
What to compare, high street vs digital, FSCS protection, switching, and the common pitfalls.
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Which trades need one, where to apply, and the licences most small businesses miss.
Read the guideTax and accounts
9 guidesAllowable expenses, paying yourself, Self Assessment, MTD, VAT, P11D, and when to hire an accountant.

What HMRC's wholly-and-exclusively rule means in practice, and where new founders most often miss out.
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Director rules, the BIK trap, capital allowances, and what HMRC accepts. Worked examples throughout.
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Optimum salary, the new 2026 dividend rates, and worked examples at three profit levels.
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Registration, deadlines, what to gather, and how to file without panic.
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Who's affected, what changes, what software, and how to get ready before 6 April 2026.
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Thresholds, deadlines, schemes, MTD, and what to do after registration.
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What benefits in kind to report, the 6 July deadline, the 15% Class 1A NIC, and the pitfalls.
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Take-home comparison, IR35 explained, admin trade-offs, and when to choose each structure.
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What you can do yourself, when DIY breaks down, typical costs, and how to find a good accountant.
Read the guideCompliance and record-keeping
4 guidesCompanies House filings, GDPR, and how long to keep what.

What to confirm, how to file online, the £50 fee, and what happens if you miss the deadline.
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Filing options, deadlines, micro-entity vs small accounts, and how to avoid the late-filing penalty.
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· 11 min read
What you legally need, the ICO fee, lawful basis, and the practical steps that actually matter.
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Sole trader, Ltd, VAT, PAYE — what you must keep, for how long, and what HMRC accepts digitally.
Read the guideCash flow and savings
4 guidesWhy profit isn't cash, how to forecast, and where to keep money you don't need now.

· 10 min read
Why profit isn't cash, the patterns that catch founders out, and a simple monthly rhythm.
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Building a 13-week rolling forecast, scenario planning, and the assumptions that bite you.
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When they make sense, FSCS protection, what to compare, and how Ltds should hold cash.
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The 5-stage escalation ladder, statutory interest under the Late Payment Act, and when to involve a solicitor.
Read the guideSales and winning clients
5 guidesPricing, prospecting, proposals, contracts, and onboarding the right kind of work.

Where they actually come from, what works in the first 90 days, and what to ignore.
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Day rates vs fixed fees vs value-based pricing, market benchmarks, and the mistakes that under-price you.
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The structure, the pricing approach, the follow-up, and the mistakes that lose deals.
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The clauses that protect you, IR35 considerations, and a usable template structure.
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The first 30 days, the documents you need, and how to set the relationship up to keep them happy.
Read the guideMarketing and growth
4 guidesA one-page plan, SEO that actually works, LinkedIn, and getting your first reviews.

The one-page structure that works, the metrics that matter, and a 12-month rolling rhythm.
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The basics that actually move rankings, what to ignore, local SEO, and a 90-day plan.
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The audience reality, what works, what doesn't, and a 30-day starter plan.
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Where they go, how to ask, and the legal lines you must not cross.
Read the guideHiring and payroll
4 guidesBecoming an employer, running payroll, and getting contractor vs employee right.

Legal requirements, employment contract essentials, the real costs, and the first 30 days as an employer.
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Registration, payroll software, RTI, and the first month of running payroll without errors.
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· 9 min read
Who qualifies, who doesn't, how to claim £10,500, and the rules that catch single-director companies out.
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The tests HMRC actually uses, what gets businesses caught out, and the consequences of getting it wrong.
Read the guideMore guides are on the way. If there’s a question you wish someone had answered for you when you were starting out, drop me a line.