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Founder guides

Plain-English guides for UK founders on setting up, running, and growing a limited company. 35 guides organised by topic. Written from the stuff I wish someone had told me on day one.

Setting up your business

5 guides

Decide your structure, register with Companies House, and get the first month right.

Felt-style window cleaner outside a modern office building, representing the choice between sole trader and limited company

Tax, paperwork, liability, privacy, and when to switch. Worked examples at three profit levels.

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Felt-style bookshop owner outside a newly opened high-street shop, representing setting up a UK limited company

Step-by-step Companies House registration: name rules, registered office, directors, shares, SIC codes, PSC register, and costs.

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Felt-style new director at a desk surrounded by post-incorporation paperwork

A practical 30-day checklist for new directors: HMRC, banking, VAT, insurance, Self Assessment.

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Felt-style bank vault with the FSCS £85,000 Protection shield

What to compare, high street vs digital, FSCS protection, switching, and the common pitfalls.

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Felt-style hand stamping APPROVED on a UK business licence

Which trades need one, where to apply, and the licences most small businesses miss.

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Tax and accounts

9 guides

Allowable expenses, paying yourself, Self Assessment, MTD, VAT, P11D, and when to hire an accountant.

Felt-style desk with laptop, receipts and a 'wholly and exclusively' Post-it

What HMRC's wholly-and-exclusively rule means in practice, and where new founders most often miss out.

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Felt-style receipts fanned across a desk with calculator and laptop

Director rules, the BIK trap, capital allowances, and what HMRC accepts. Worked examples throughout.

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Felt-style scales weighing a payslip against a dividend voucher with the £12,570 personal allowance

Optimum salary, the new 2026 dividend rates, and worked examples at three profit levels.

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Felt-style laptop showing the GOV.UK Self Assessment sign-in page

Registration, deadlines, what to gather, and how to file without panic.

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Felt-style HMRC quarterly update panel with green Quarter Approved tick

Who's affected, what changes, what software, and how to get ready before 6 April 2026.

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Felt-style tweed-suited HMRC tax inspector on a cobbled street, representing UK VAT registration

Thresholds, deadlines, schemes, MTD, and what to do after registration.

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Felt-style P11D form beside a July calendar with the 6th deadline circled

What benefits in kind to report, the 6 July deadline, the 15% Class 1A NIC, and the pitfalls.

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Felt-style contractor with a rainbow umbrella outside a UK shopfront, representing umbrella company versus limited company

Take-home comparison, IR35 explained, admin trade-offs, and when to choose each structure.

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Claymation-style founder and accountant reviewing charts on a tablet at a café

What you can do yourself, when DIY breaks down, typical costs, and how to find a good accountant.

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Compliance and record-keeping

4 guides

Companies House filings, GDPR, and how long to keep what.

Felt-style calendar with the confirmation statement deadline circled beside a director's confirmation panel

What to confirm, how to file online, the £50 fee, and what happens if you miss the deadline.

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Felt-style desk diary calendar with a small felt laptop and coffee, representing UK company accounts filing deadlines

Filing options, deadlines, micro-entity vs small accounts, and how to avoid the late-filing penalty.

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Felt UK map with padlock-and-cookie icon, representing UK GDPR for small businesses

What you legally need, the ICO fee, lawful basis, and the practical steps that actually matter.

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Felt-style filing cabinet drawer with colour-tabbed hanging folders

Sole trader, Ltd, VAT, PAYE — what you must keep, for how long, and what HMRC accepts digitally.

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Cash flow and savings

4 guides

Why profit isn't cash, how to forecast, and where to keep money you don't need now.

Felt-style jars labelled Profit and Cash with different fill levels

Why profit isn't cash, the patterns that catch founders out, and a simple monthly rhythm.

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Claymation-style founder holding a crystal ball of forecast charts

Building a 13-week rolling forecast, scenario planning, and the assumptions that bite you.

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Felt-style jars labelled VAT and Corporation Tax filled with coins

When they make sense, FSCS protection, what to compare, and how Ltds should hold cash.

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Claymation-style founder calmly drafting an overdue-invoice reminder

The 5-stage escalation ladder, statutory interest under the Late Payment Act, and when to involve a solicitor.

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Sales and winning clients

5 guides

Pricing, prospecting, proposals, contracts, and onboarding the right kind of work.

Felt-style founder shaking hands with their first client outside a UK café

Where they actually come from, what works in the first 90 days, and what to ignore.

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Claymation-style consultant quoting a project fee in a boardroom

Day rates vs fixed fees vs value-based pricing, market benchmarks, and the mistakes that under-price you.

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Felt-style open project proposal showing a fee table and signature line

The structure, the pricing approach, the follow-up, and the mistakes that lose deals.

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Felt-style signed UK freelance contract with fountain pen and coffee

The clauses that protect you, IR35 considerations, and a usable template structure.

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Felt-style Welcome folder and Notes notebook representing UK client onboarding

The first 30 days, the documents you need, and how to set the relationship up to keep them happy.

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Marketing and growth

4 guides

A one-page plan, SEO that actually works, LinkedIn, and getting your first reviews.

Felt-style cork-board with a one-page marketing plan and sticky-note action items

The one-page structure that works, the metrics that matter, and a 12-month rolling rhythm.

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Felt-style laptop showing a Google Search Console graph trending upward

The basics that actually move rankings, what to ignore, local SEO, and a 90-day plan.

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Claymation-style business owner typing thoughtfully on LinkedIn

The audience reality, what works, what doesn't, and a 30-day starter plan.

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Felt-style smartphone showing a 5-star Google review notification

Where they go, how to ask, and the legal lines you must not cross.

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Hiring and payroll

4 guides

Becoming an employer, running payroll, and getting contractor vs employee right.

Claymation-style founder welcoming their first employee on day one

Legal requirements, employment contract essentials, the real costs, and the first 30 days as an employer.

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Felt-style printer producing the first PAYE Month 1 payslip

Registration, payroll software, RTI, and the first month of running payroll without errors.

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Felt-style piggy bank with a 'Free Money Found - £10,500' tag, representing the UK Employment Allowance

Who qualifies, who doesn't, how to claim £10,500, and the rules that catch single-director companies out.

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Felt-style scales weighing contract paper against working reality

The tests HMRC actually uses, what gets businesses caught out, and the consequences of getting it wrong.

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More guides are on the way. If there’s a question you wish someone had answered for you when you were starting out, drop me a line.